Sidewalks to Trails Front-End Website Design

Sidewalks to Trails is a new outdoor challenge being developed by the Preventive Search and Rescue Initiative, a 501(c)(3) nonprofit organization.

The challenge is built around a simple idea: 20 Days. 20 Miles. Join the Finisher List.

Participants complete at least one mile outdoors on 20 different days while practicing three basic principles: Plan, Prepare, Prevent. The challenge is designed so someone can begin in a local park and make their experience more challenging as they gain experience.

We have already developed the program structure, participant workflow, website specifications, navigation, and much of the written content. We are looking for a volunteer with front-end web design experience to take those materials and develop the visual design and user experience for the website. This is primarily a design project. We already have separate technical/backend development underway.

The volunteer would help design the participant-facing website, including:
-Overall visual direction and design system
-Desktop and mobile-responsive layouts
-Homepage
-About
-The Challenge
-Finisher List and leaderboard
-Distinctions
-Plan. Prepare. Prevent. information
-FAQs
-Get Your Number
-Registration
-Donate
-Header, navigation, footer, buttons, forms, and other common website components

The primary participant actions are:
-Register for FREE
-Get Your Number
-Earn Distinctions

We want the website to make the challenge easy to understand, make registration obvious, showcase finishers and accomplishments, and give people reasons to continue participating.

Sidewalks to Trails is designed to give people an accessible starting point for getting outdoors. Participants can begin with something as simple as a one-mile outing in a local park and build from there.

Participants who complete the challenge receive a permanent finisher number and recognition on the Finisher List.

We would like the volunteer to create:

-Desktop website designs
-Mobile-responsive designs
-Homepage design
-Designs/templates for the major internal pages
-Navigation and footer design
-Form and button treatments
-Finisher List/leaderboard presentation
-Basic reusable design system for colors, typography, spacing, buttons, cards, and other common elements
-Developer-ready design files and specifications

Figma would be ideal.

We have already developed:
-Front-End Website Specification
-Functional and Backend Specification
-Site navigation and page structure
-Participant workflows
-Challenge requirements
-Registration and completion processes
-Finisher List concept
-Distinction system
-Much of the website copy
-Initial navigation mockup

The volunteer will have a defined starting point and will be able to focus on turning the plan into a strong visual website experience.

Organization Mission

Mission and Principles The Preventive Search and Rescue Initiative Inc. (PSAR Initiative) exists to stop emergencies before they happen, protect the environment that sustains us, and keep public lands open for everyone. We believe prevention is the most effective form of search and rescue. Our Three Pillars of Prevention Preventing rescues and injuries in the backcountry We meet people where they are: on the trail, at summits, or at trailheads. We share food or electrolytes, help them rethink their timing, or convince them to turn back before dark. A simple conversation can prevent an emergency, and every incident avoided is a life not put at risk. Preventing environmental damage We build conservation into everything we do. Trash left behind attracts wildlife and often leads to animals being relocated or euthanized. Off-trail shortcuts erode fragile ground. Accidents in sensitive areas push regulators to close entire sections of land. Closures hurt local communities and small businesses as well as outdoor users. Picking up trash, staying on trail, and teaching Leave No Trace are all part of prevention. Preventing unpreparedness We help people before they even start. That means teaching seasonal risks, showing what to pack, and making digital resources people can keep on their phones. Many rescues never happen because someone learned what to do before stepping into the woods. Together, these pillars form a prevention triangle. Each side strengthens the others: safe people protect the land, a healthy environment reduces rescues, and preparation reinforces both.