Develop a PR Strategy

My goal for this Taproot Project is to create a strategic and actionable public relations plan that increases visibility, credibility, and media coverage for Black Girl Magic Day (BGMD), including our signature Pink Carpet Event and upcoming after-school BGMD Club program.

We are seeking support in developing a clear PR roadmap that includes:
• Media outreach strategy (local and national press)
• Press release templates and media kit development
• Identification of target media outlets and journalists
• Outreach messaging and pitch strategy
• Partnership and brand visibility opportunities

The volunteer will work alongside our team to help position BGMD as a recognized and trusted nonprofit brand within the community and beyond.

While this Taproot engagement is project-based, we are intentionally building a strong team and are open to long-term collaboration if there is alignment and mutual interest.

Through working with our organization on this project, the volunteer will support our mission by helping expand the visibility and reach of Black Girl Magic Day (BGMD), allowing us to impact more girls and families in our community.

By strengthening our public relations strategy, this project will help us:
• Increase awareness of our programs and events
• Attract more participants, supporters, and partners
• Build credibility with sponsors and media outlets
• Expand opportunities for growth and sustainability

Ultimately, this work contributes directly to our mission of empowering young girls through confidence-building experiences, creative expression, and community engagement.

My team and I have prepared for this project by building a strong operational and organizational foundation to support effective collaboration.

We have:
• Clearly defined our goals, programs, and upcoming initiatives (including our Pink Carpet Event and BGMD Club after-school program)
• Organized internal systems using platforms such as Microsoft Teams for file management, communication, and document sharing
• Gathered key materials including branding assets, event photos, program details, and existing outreach efforts
• Begun initial outreach to community partners and local businesses, demonstrating early momentum

We are prepared to provide:
• Timely communication and consistent check-ins
• All necessary materials and access to resources
• Clear feedback and decision-making to keep the project moving forward efficiently

We are committed to implementing the final PR strategy developed through this project and integrating it into our ongoing operations for long-term impact.