Communications Plan

Our nonprofit needs support crafting a templated communications plan. We hope to use this framework for future program initiatives, fundraising events, or crisis situations.

We need your expertise to communicate big moments for our nonprofit clearly, concisely, and consistently. We are looking for a skilled communications professional to:
-Create a checklist to guide your organization through the who, what, when, and how of sharing program updates, internal shifts, or responses to current events
-This checklist should pull in all the various channels that our nonprofit should use to reach staff, users, clients, volunteers, or funders so we have a standardized plan for outreach
-The templated communications plan should take into account our current marketing tools and staff availability

This project should take from 12-24 hours to complete. We're hopeful that our volunteer partner will share 2-5 hours of their time per week.

This project will directly strengthen our ability to deliver on WANAC’s mission of helping transitioning service members and veterans thrive in education, careers, entrepreneurship, and life. A clear communications checklist will give us a simple, repeatable system for showing up consistently and professionally in every email, social post, and outreach message we send.

With your help, we will:

Reach more veterans, partners, and funders with clear, compelling messages about our programs and impact.

Ensure that every communication reflects our values, brand, and tone, building trust with the communities we serve.

Save staff time and reduce errors by standardizing what “good” looks like across campaigns and channels.

We will implement the results of this project by training our core team on the checklist, embedding it into our campaign planning and review process, and using it as a required step before any major email, PR, or social media outreach goes out. Your work will be used every week and will directly amplify the number of veterans and families we are able to support.

To prepare for the creation of this communications checklist, we have taken stock of existing email, PR, or social media tactics that have worked well for our team in the past.