Develop a Brand's Visual Identity and Guidelines

We are seeking a skilled creative partner to help bring our brand to life through a refreshed Visual Identity Style Guide, including a redesigned logo, an updated color palette, typography system, photography and imagery guidelines (including icons), and data visualization templates (examples of usage across channels like reports, newsletters, etc.). These elements will reflect our organization’s growth and impact while increasing clarity, credibility, and consistency across all channels.

Over the past 15 years, Statistics Without Borders (SWB) has quietly but powerfully supported hundreds of mission-driven organizations around the world with pro bono statistical and data expertise. But despite the scale and quality of our work, our brand visuals have not kept pace. We’re ready to change that.

We envision a brand identity that feels modern and professional—aligned with the critical and data-driven work we do. We’ve already completed a brand strategy process and defined our voice, personality, and messaging. Now, we’re looking for a designer who can help us translate that strategy into a clear, compelling visual system.

At SWB, we believe that access to data—and the ability to interpret it—can transform how organizations tackle society’s toughest problems. We provide pro bono statistical expertise to under-resourced organizations worldwide, helping them make better, evidence-based decisions. But if our brand is confusing, inconsistent or outdated, we risk losing connection with the very partners who need us most.

This project will help remove barriers to engagement, improve our visibility and trustworthiness, and allow us to reach more organizations in need. It will also empower our volunteers with better tools to represent our work. In short: A better brand means more mission-aligned work, stronger partnerships, and more social impact.

This project has strong internal momentum. We’ve recently completed foundational brand strategy work and have internal alignment between our leadership team and marketing director. Completed elements include:
- Mission, vision, and purpose statements
- Brand positioning and target audiences
- Brand personality and tone of voice
- Key messaging framework (in progress)

Two SWB marketing leads will collaborate closely with the volunteer and provide timely feedback throughout the project. We’ve also developed a detailed Visual Identity Brief that includes a bit more context, specific goals, audience insights, and creative direction. Our goal is to complete the deliverables by early November, allowing us to roll the elements out across web, social, presentations, and reports by or before the end of the year.